While working for Director's Investment Group, I was given the challenge of redesigning the landing page for Passare's Planning Center. The page was overcrowded and difficult to use, with the main part of the screen being completely passed over by customers, as the heatmap demonstrates.
While in the process of adding a messaging option for families using the platform to contact the funeral coordinators, I decided, with the help of my mentor and design team, that it would be best to simplify the page by removing the repetitive clutter and adding messages as the primary focus of the screen.
The only part of the original central content of the page is the events tab, which I resized to fit the space better and make it more usable.
As a result, families had a much easier time navigating the landing page during usability testing, and felt less overwhelmed overall. Learning to use the messaging feature was intuitive and understandable, and even our older users said it was simple to learn.